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To stop cheap Indian buffalo meat, Indonesia company plans online sale of Australian beef

Swapna Mohanty | Updated on: 23 April 2018, 13:49 IST

Indonesia's online marketing company called Sikumis.com which mostly sale product from farmer, hotels, restaurants and catering businesses is planning to tap into a direct sale of Australian beef. 

Indonesia is a key beef trading partner with Australia. It is expected that by 2021 there would be an increase of beef import by 160,000.

Looking after the reduced profit from Australian beef market, Sikumis.com has planned to directly connect with cattle producers by live export trade. They even said, "We still want cattle to come live to Indonesia and be fed and processed locally."

Founder of Sikumis.com Edward S Siagian said that he is planning this live cattle sale for their customers of hotels, restaurants and catering businesses. They will even select the cattle according to their preferences directly from the website.

Siagian explained that very soon there would be a video of the cattle and there would be a cattle story which would talk about the origin of the cattle and its breed. He also shared that there would be images of the castles in the shipment and one would get a chance to see them as well before buying their favourite cattle.

Indonesia is the biggest market for Aussie cattle but over past two years, there has been a decline in import and increase in the import of frozen Indian buffalo meat.

Currently, beef sold in Indonesia market is a mix of beef and Indian buffalo meat. In order to differentiate Australia beef and Indian buffalo, the online live market is booming.

The founder of the online company  Siagian said, "I think the direct online sales of Aussie beef will stop the non-premium beef from entering the market," He even added that direct sale would be more affordable.

First published: 23 April 2018, 13:39 IST