Regardless of a conspicuous snub from the Indian government, Amazon chief Jeff Bezos on Monday, tweeted a video announcing the rollout of a fleet of electric powered delivery rickshaws.
Despite the fact that details of the plan are unavailable at present, the video shows Mr Bezos driving one of the electric rickshaws in high-spirited promo video aimed directly at social media with an environment friendly note.
The Amazon chief on Friday had pledged to create a million new jobs in India. After winding up a tough visit that reportedly added a refusal by Prime Minister Narendra Modi to give an appointment.
Several small traders protested during his visit to India last week, which came as anti-trust authorities put in place an investigation into the e-commerce behemoth and its competitor Flipkart.
Union Minister Piyush Goyal brushed-off Mr Bezos’s declaration of investing $1 billion as ‘not a favour’, and a senior BJP leader had a go at his ownership of the Washington Post, a newspaper repeatedly seen as critical of PM Modi.
"I fall more in love with India every time I return here. The boundless energy, innovation, and grit of the Indian people always inspire me," Mr Bezos said in his farewell letter to the country posted on Amazon's India website on Friday.
The $1 billion investment will "digitize micro and small businesses in cities, towns, and villages across India", Bezos said, pledging Amazon would export $10 billion of Indian made products annually and generate one million new jobs by 2025.