Elections are not just about politicians. They're about people and issues. And what will really drive their vote.
Catch is, therefore, starting a 'People of UP' series, which will capture what different impact groups across the state are feeling. This is true insight on the Uttar Pradesh election: up-close and hyper-personal.
Nawal Kishore Aggarwal runs a bangle shop in the premises of the Shri Krishna Janmasthan Temple, one of the most historic temples in India where it is believed Lord Krishna was born. Just like most of the residents of this historic city of Mathura, Aggarwal is a Hindu brahmin.
Aggarwal has voted for Congress candidate Pradeep Mathur in Mathura in the past two Lok Sabha elections. "Pradeep Mathur is a good MLA, he has done a lot for this city and its people. He is very approachable. But change is good. I will vote for BJP."
"We are voting for the face of development and that is only Narendra Modi. He is doing so much for the country. He will do a lot for Uttar Pradesh as well."
Aggarwal believes in the BJP and its politics. "Why shouldn't we protect our cows (in reference to the Gau raksha covered of the BJP), they are our mothers and give us milk. They should be protected. I stand with Gau rakshaks."
He also feels that BJP isn't the one spreading communalism. "BJP isn't saying anything wrong. If they are fighting for the Ram Temple to be built (in Ayodhya) what is wrong in that. It was Lord Ram's birthplace and it was destroyed. Why shouldn't we build it back? It should be built and we support the BJP."