Actor Prosenjit Chatterjee, who is gearing up for the release of his Bollywood film, Traffic, has said he wants to deliver more meaningful cinema. The veteran of the Bengal film industry (Tollywood) thinks that the time is ripe for projects that will initiate change in society and start a conversation while keeping viewers entertained.
In a telephonic conversation with Catch, Chatterjee said that moviegoers were growing increasingly more aware of social issues.
He said that the audiences have evolved over the years and don't shy away from appreciating good content cinema anymore.
Citing the example of Swara Bhaskar's film, Nil Battey Sannatta. Chatterjee said, "Today, films don't necessarily need to have a big star to make audiences appreciate it. I don't know about its reports in the other parts of the country but Nil Battey Sannata is doing very good business in Kolkata. Good content has become very important now."
But doesn't the 'superstar' tag often swing the Box Office? We asked the National Award-winning actor about why Shah Rukh Khan's films Dilwale and Fan have performed well in West Bengal despite being labelled as flops everywhere else.
"Every star has got a market. Shah Rukh, over the years, has worked hard to make a huge fan following in Kolkata. In fact, he is now a face of West Bengal with IPL and other popular platforms. He's been endorsing West Bengal on both the national and international level. One has to build such kind of connect with the people. And Shah Rukh has done that. It is not a matter of a few years but a constant effort on his part," he said.
Chatterjee also spoke about a number of issues like his journey to stardom and the never-ending battle between content-based and commercial cinema. Stay tuned to this space to read his in-depth interview.
Traffic, which also features Manoj Bajpai, Jimmy Sheirgill, Divya Dutta and Sachin Khedekar, releases on 6 May.