In a major move, e-commerce shopping website Paytm has started running Save The Internet ads against the controversial Free Basics service by Facebook.
Paytm, which had earlier voiced its objection against Free Basics, is running running Save The Internet advertisements during prime time on its ad slot on DTH service provider Tata Sky.
Vijay Shekhar, founder and CEO of Paytm, had earlier written a joint letter to Telecom Regulatory Authority of India (TRAI) chairman R S Sharma, alongwith eight other founders of Indian start-ups, in favour of net neutrality.
Save The Internet is a voluntary organization which speaks against Free Basics, which was earlier known as internet.org.
Free Basics is in a middle of a huge controversy as it is said to violate the principles of net neutrality. TRAI will reveal the final comments on consultation paper of Free Basics on 30 December. It will then be clear whether Free Basics violates net neutrality or not.
Of late, Facebook is running ads and campaigns in leading newspapers highlighting facts about Free Basics and clearing all the doubts. Recently, Facebook CEO Mark Zuckerberg even said that Free Basics supports net neutrality.