It is a widely known that Tamil superstar Vijay has a huge fan following in Kerala amongst the current crop of non-Malayalam actors. Most of his films ensure a bumper opening in the state and his 2012 blockbuster, Thuppakki was the highest grossing non-Malayalam film in Kerala. In fact, the actor's last film, Puli, which was declared a flop, opened to massive response here.
The release date of Theri is just around the corner and the craze for the Ilayathalapathy starrer has reached an all-time high in Kerala. The theatrical rights of the film have been sold for a record-breaking price of Rs 5.60 crore to Friday Film House and Carnival Motion Pictures, the two of the biggest distributors in Kerala.
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Malayalam actor Vijay, who is also the co-founder of Friday House Films published a photo on his Facebook page to confirm the news.
The actor said,
Carnival Motion Pictures Pvt.Ltd- & Friday Film House joint venture bags the Kerala theatrical rights of the most awaited mega movie "Theri" starring Vijay and Samantha. The movie will be released on April 14th. God bless!
Shankar's Tamil film I was the previous holder of this achievement. The Vikram starrer was sold for Rs 5.35 crore.
Meanwhile, Vijay's character in Theri, Joseph Kuruvilla, belongs to Kerala. Around 40 per cent of the film has been shot in Kerala and the movie has quite a few Malayalam dialogues. His previous film with Mohanlal in 2014, Jilla, was also a massive hit at the Kerala Box Office.
The much-anticipated film also stars Amy Jackson and Samantha Ruth Prabhu. The film is releasing on the 'Tamil New Year' that falls on 14 April 2016.
--Text By Sree Prasad Nair