The third edition of the North East India Fashion Week was held at the Don Bosco School here recently, with models showcasing the products of eleven weavers and eight designers from seven north east states, except Sikkim.
Organised by Affluent Ray of Light (ARL), the Nagaland edition of the event christened 'The Khadi Movement- Assam Edition' was aimed at inspiring and encouraging the upcoming handicraft artisans and designers of the region who are working exclusively towards the promotion of North East fabrics and culture.
Speaking on the occasion, CEO of the North East India Fashion Week - The Khadi Movement, Yana Ngoba, said, "North East India Fashion Week is committed to supporting upcoming and established talented designers from the region along with partner NGOs and help the weavers and designers from the region create a niche for themselves.
It also aims to train for skill development, capacity building, cluster development, and promotion of handicraft artisans of the region by helping them to market the products.
Gloria Ovung, COO for the Nagaland edition, said the event is a prelude to the grand showcase that awaits fashion enthusiasts in Itanagar later this year.
"The NEIFW is a movement to provide a congressional platform to tell the stories of nature and connect the world through tale-telling clothes and creations," said Ovung.
According to a statement issued by the organisers, the North East India Fashion Week believes that it is very important to preserve the North East region's rich fabrics, traditional handloom and handicrafts, and very few of the designers from the region are making an effort to do so.
Their mission is to promote and preserve the vast variety of indigenous textiles and crafts that are slowly losing popularity among the younger generation through fashion shows and help create business and branding opportunities for industries directly or indirectly engaged in retailing handloom, textile fashion and life.