It was 12 years for former Miss Universe Jennifer Hawkins working with one of Australia’s biggest retailers, and now she has decided to step down as the face of the brand.
According to Fairfax, Hawkins was reportedly on a $1.3 million contract with Myer, which saw her appear in shows, advertisements and at promotional events.
The veteran model was not able to negotiate the contract with the department store, which forced her to step down.
According to Sydney Morning Herald’s Private Sydney, the 34-year-old model will be replaced by reality star Elyse Knowles, 25, who will do the same job “at a fraction of the price.”
Hawkins was crowned Miss Universe in 2004, and has a number of businesses under her belt — including tanning range JBronze, swimwear label Cozi and Tequila range, Sesión.
The former Newcastle cheerleader — who will turn 35 in December — is married to fellow model and builder, Jake Wall.
It is understood Hawkins will officially retire from her role with Myer in November, and will still appear in their Spring-Summer show later this month.
A Myer spokesperson told news.com.au:
“Jennifer Hawkins is under contract as the Face of Myer until the end of 2018. Jennifer has a busy period coming up with Myer to launch the Spring 2018 season and will take part in our ‘Runway Series’ instore parades starting in Myer Sydney City on Thursday 23 August.
“Jennifer will also be actively involved in our spring racing carnival campaign and Myer Fashions on the Field hosted across the Melbourne Cup Carnival.
“We will update the media in relation to Jennifer’s contract with Myer in the coming weeks.”