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Trendybharat expands reach to USA, Canada and others; aims at promoting Indian Handicrafts

News Agencies | Updated on: 16 June 2017, 14:46 IST

Trendybharat.com is a pioneering example of a digital platform catering to local craftsmen and artisans of the country.

It showcases the rich heritage of India through the variety of products like ethnic clothing with traditional Indian embroideries, handicrafts from different regions of the country, handloom and textiles, paintings and much more.

The exotic products unique to Indian culture are finding a place on a digital platform like Trendybharat.com and are carrying the rewards on to the real crafts-persons. The awareness among customers has also increased due to the exposure these products are getting through the internet.

"The overwhelming response to our 'Bharat ek Khoj' section on Trendybharat.com encouraged us to explore the opportunity further. The demand for authentic and indigenous crafts of India, in countries like the USA, Canada, UK and Singapore led us to expand our market and launch a curated collection from India in these countries," said founder and CEO Trendybharat, Varinder Singh Jawanda.

The demand for the quintessentially Indian crafts and products has always been there. It is now that a digital platform like Trendybharat.com is making these special products available to a more international clientele.

The e-retailers are not only exhibiting a special glimpse of the rich Indian heritage and giving them due exposure and recognition but are also catering to a high demand for these exquisite pieces at a much wider platform.

Especially countries like USA, Canada, UK, and Singapore, that have exposure to Indian culture and widespread admiration for it, are the ideal markets for this expansion.

This move will not only take Trendybharat.com to the international market but will also contribute to the expansive reach and recognition of India's prized craft heritage on a global level.


First published: 16 June 2017, 14:46 IST