Skola Toys today launched India's first range of toys designed with learning at its core. The range is a distillate of over two decades of global Research and Development in Toy Design and Manufacture, Child Psychology and Child Education.
Skola Toys are self-correcting and self-paced wooden toys that work together to help children aged 2-7 learn a variety of concepts in the areas of Numbers, Language, Dexterity, Environment, Culture, and Cognition through play.
Skola Toys is the brainchild of Mridula Shridhar, VK Manikandan and Nitish Agrawal. Speaking on the concept of Skola Toys, Mridula Shridhar (Co-Founder) said, "Play is the highest form of consequential learning. It is always intrinsically driven, which means that the child already enjoys what she/he is doing. If learning is designed as play, we will have a set of extremely competent learners who are self-motivated to achieve more, besides being happy and confident."
Skola Toys has been designed keeping Experiential and Sequential Learning Principles in mind, backed by child psychologists, child experts and educationists, across the globe. The Skola Toys range is crafted in the form of 'Lands' and 'Journeys'. A 'Journey' is a collection of toys that when played with sequentially inculcates a specific skill among children.'Land' on the other hand is a collection of Journeys that caters to a broader area of skills. E.g. In the Land of Language, Alphabet and Words are Journeys and they will work together to strengthen the child's language skills. All Journeys are incrementally challenging and developmentally appropriate. At the moment, the range has nine Journeys and 6 Lands. And they are being retailed through www.skola.toys.
"Over the last 25 years, the founding team has conceptualised, designed and manufactured thought provoking educational materials for over 40,000 children in 10,000 schools in India, Middle East and USA. And through Skola Toys, we are aiming to provide parents with toys that will supplement what their child learns at school, at home," said VK Manikandan, co-founder of Skola Toys. The founding team is also behind Kido Enterprises & Kreedo Early Education Centres.