Home » Business & Economy » ISRO goes to Mars, Parle G goes to the moon: the story of a monster biscuit
 

ISRO goes to Mars, Parle G goes to the moon: the story of a monster biscuit

Payal Puri | Updated on: 24 June 2015, 19:08 IST

In a world where brands like Apple, Google and Flipkart get all the shock and awe, this is the story of a 'Made in India' brand that everyone knows but no one thinks of.

You'd be hard put to name its owner. It's not part of industry bodies like the CII. And it has probably never sent a representation to any Prime Minister asking for 'ease of business'.

But the sheer scale of its production and distribution is nothing short of miraculous. Check out this bio-data of Parle G, the yellow-stripe biscuit that is part of almost every Indian's landscape.

(Parle G is owned by the Chauhan family that also founded brands like Thums Up, Frooti, Bisleri and Monaco.)

First published: 24 June 2015, 19:08 IST
 
Payal Puri @payalpuri

In a 19-year career Payal has been, among other things, editor of Cosmopolitan India, executive editor of a travel and design magazine, and worked briefly in lifestyle TV. Prior to joining Catch as Editor-at-Large, she was executive director of THiNK, a cutting-edge ideas event in Goa. She has a borderline manic enthusiasm for red wine, all things digital, Goa and chewing her nails, in no particular order. At Catch she oversees all things fun, features and lifestyle, including the site's internal Slack channels, which she runs like a personal fiefdom.

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