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Brewing company Budweiser‬ and Jim Beam to launch new beer

Speed News Desk | Updated on: 5 April 2018, 16:03 IST

A lot of people like Budweiser and Jim Beam, here's a good news for you. The Budweiser and Jim Beam have come together to craft a different kind of beer.

In September, Budweiser is planning to release a limited-edition brew called Reserve Copper Lager on the 85 anniversary of the end of Prohibition.

Both the brands will come together for 365 collective years of distilling and brewing history, according to the brands in a cross-merchandising marketing program starting in this month.

The brands are inspired by the "beer and a Bourbon shot", they will come together at  on- and off-premise venues across the USA, effective immediately.

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Ricardo Marques, vice president of marketing for Budweiser said, "We are very excited about this partnership not only because both brands share common history but also an obsession for quality and a decade's long connection to America."

Generally, they use two-row barley for more luxurious beer. This tradition is still there, Fred Noe, Jim Beam's 7th Generation Master Distiller has continued this from generations.

Budweiser, an American-style lager, was introduced in 1876 when company founder Adolphus Busch set out to create the United States' first truly national beer brand - brewed to be universally popular and transcend regional tastes.

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First published: 5 April 2018, 16:03 IST
 
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