After Udta Punjab and Great Grand Masti became available on various illegal websites prior to their theatrical release, the makers of the forthcoming Bollywood film Dishoom are geared up to combat the threat by seeking a John Doe order against the movie's piracy.
Dishoom, produced by Sajid Nadiadwala and Eros International Media Ltd, is releasing on 29 July. The producers are in the process of obtaining the John Doe order from the Bombay High Court.
The order will direct Internet Service Providers (ISPs), telecom operators and other platforms to ensure that any illegal content from Dishoom is not made available on their services, read a statement issued on behalf of Kulmeet Makkar, CEO, Film and Television Producers Guild of India.
In order to address the piracy issue, prominent Hindi film producers and studios met last week. They unanimously supported the need to take adequate measures to ensure that film content is safeguarded at every stage of its release process, including certification and supplies to worldwide distributors as well as digital operators in India.
Makkar stated: "This issue should not be treated in isolation as piracy for films but the sheer impunity and brazenness with which this illegality is being propounded indicates a structured attempt to damage the industry on the whole and should be considered as a serious threat to the security of the nation's intellectual assets".
He also mentioned the need for intervention by Prime Minister Narendra Modi to help filmmakers get the highest level of probe from the country's intelligence services.