Will Salman Khan's 'rape comment' controversy affect Sultan at Box Office? Trade analysts answer.

Rajesh Thandani - Distributor (Mumbai Circuit): "I don't think the controversy will affect the film at all. Eventually, it all boils down to the content and if the audience like Sultan, nothing can stop it at the Box-Office. The content has to be strong."

Amul Vikas Mohan - Editor, Super Cinema: "Not at all. I think whatever the controversy is, whatever that he has said is not going to affect the movie. It is biggest film of the year, everybody wants to go and watch it. There has not been any big film in Bollywood since a long time and off late even the English films have not done that well."

Amod Mehra (Trade Analyst): "Not at all. Audiences don't care about such things. They buy tickets to watch the film."

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Komal Nahata: "Not at all. It will be a forgotten issue by the time Sultan releases. Nobody will even remember what Salman said while standing in the queue to buy tickets."

Harsh Jain (Exhibitor: Sanman Group): "I feel it is stupid on Salman's part to get into any sort of controversy. He is at such peak of his career that his name is just enough to get people into the theatres. Sultan is Salman Khan + YRF and it can't get bigger than this. If Salman continues to give such insensitive comments, it will not take much time for the audiences to boycott him just like other superstars."