Ayushmann Khurrana and Bhumi Pednekar starrer 'Shubh Mangal Saavdhan' has been creating a lot of buzz since its first trailer and because of its unique concept.
However, it has failed to create similar response at the ticket window as the movie opened on a dull note on Day 1.
Based on the concept of erectile dysfunction, the movie earned INR 2.71 crore on its opening day.
Trade analyst Taran Adarsh confirmed the figures on his official Twitter handle.
#ShubhMangalSaavdhan Fri ₹ 2.71 cr. India biz... Biz should witness an upward trend on Sat and Sun.— taran adarsh (@taran_adarsh) September 2, 2017
The movie did get good reviews from the critics and now the positive word-of-mouth will help 'Shubh Mangal Saavdhan' to rake in better.
In India, the film has released at 1400 screens.
Talking about working the duo of Ayushmann and Bhumi, director R.S. Prasanna, said, "Hey (Ayushmann and Bhumi) are a director's delight, both on screen and off screen. They are fantastic to work with. I became a huge fan of their work after 'Dum Laga Ke Haisha'. It was a unanimous choice to have them cast in our film. For me, it was love at first sight when I met them."