Salman Khan took to Twitter to start the count-down for the release of Rustom. The superstar promoted Akshay Kumar's upcoming romantic thriller by using #10DaysToRustom and asked his fans to watch the film in theatres on 12 August, 2016.
After Salman, it was Ranveer Singh who tweeted out a childhood picture with Akshay Kumar today and used #9DaysToRustom. The Befikre actor recalled his fanboy moment in Delhi. It seems the industry has come together to promote the Tinu Suresh Desai directorial by kick-starting the official countdown till the film releases.
While Salman Khan started the campaign, it will be interesting to see if it ends with Shah Rukh Khan.
#10DaysToRustom @akshaykumar pic.twitter.com/Yd50voI8Av
— Salman Khan (@BeingSalmanKhan) August 2, 2016
Also starring Illeana D'Cruz and Esha Gupta, the movie releases on 12 August, 2016.