Salman Khan took to Twitter to start the count-down for the release of Rustom. The superstar promoted Akshay Kumar's upcoming romantic thriller by using #10DaysToRustom and asked his fans to watch the film in theatres on 12 August, 2016.
After Salman, it was Ranveer Singh who tweeted out a childhood picture with Akshay Kumar today and used #9DaysToRustom. The Befikre actor recalled his fanboy moment in Delhi. It seems the industry has come together to promote the Tinu Suresh Desai directorial by kick-starting the official countdown till the film releases.
While Salman Khan started the campaign, it will be interesting to see if it ends with Shah Rukh Khan.
Also starring Illeana D'Cruz and Esha Gupta, the movie releases on 12 August, 2016.