Salman Khan's Sultan is undoubtedly the biggest film of 2016 and the response to its advance booking validates this tag. The film is set to be the biggest release in Bollywood's history.
The movie, which will be distributed in India by Yash Raj Films, is set to release tomorrow on 4,000 plus screens thus being the highest ever for a Hindi film. Sultan is second next to Khan's previous release Prem Ratan Dhan Payo which released on 4,300 screens.
Multiplexes have allotted a record number of shows to the film. With absolutely no competition for two weeks, if the content of the film justifies the hype, it is almost certain that the film will enter the Rs 300 crore club.
Also Read: Salman Khan fan or not, 5 reasons why you should watch Sultan this Eid!
Economics of Sultan
Expenditure
- Cost of Production: Rs 70 crore (excluding Salman Khan's acting fees)
- Print and Publicity: Rs 20 crore
- Total: Rs 90 crore
Recovery
- Satellite Rights: Rs 50 crore
- Income from Ancillary sources: Rs 10 crore (Music and brand tie ups)
- Total: Rs 60 crore
Directed by Ali Abbas Zafar, Sultan also stars Anushka Sharma, Randeep Hooda, and Amit Sadh in pivotal roles.