Mumbai Police who are known for there filmy style social messages, they use meme ’s to spread awareness for example recently they used Zoya Akhtar’s film Gully Boy to spread awareness regarding road safety. Starring Ranveer Singh and Alia Bhatt’s meme where we can see Alia’s dialogue “Mar jayega tu” from the movie. While Mumbai Police used this dialogue cleverly and wrote, “When he argues to ride a motorcycle without wearing helmet #SillyBoy.”
Getting inspired from Mumbai Police even Rajasthan Police used one of Alia’s dialogue from her upcoming film Kalank wherein trailer we can see her saying, “Humse zyada barbad koi nahi is duniya mein”. They used this dialogue wisely to spread awareness regarding anti-drugs. They took to Twitter and wrote “Stealing money for buying #Drugs? If yes, then the #Kalank of theft & being a drug addict is going to end your happiness. Stop consuming #Drugs or else they’ll consume you.
Stealing money for buying #Drugs?— Rajasthan Police (@PoliceRajasthan) March 26, 2019
If yes, then the #Kalank of theft & being a drug addict is going to end your happiness.
Stop consuming #Drugs or else they'll consume you.@aliaa08 @karanjohar @Varun_dvn @sonakshisinha @adityaroy @DIPRRajasthan @ashokgehlot51 pic.twitter.com/OBz5smrqwV
Say no to drugs https://t.co/upBGmvl42P— Varun ZAFAR Dhawan (@Varun_dvn) March 26, 2019
Meanwhile, Karan Johar has released the two songs from the movie as well the looks of the characters. The movie is slated to hit the theatres on 17 April. It is one of the most anticipated films of the year.