Setting a mark for its innovative and unique marketing approach, the marketers of Shah Rukh Khan and Anushka Sharma starrer and Imtiaz Ali directorial 'Jab Harry Met Sejal' have introduced one of the most interactive chat bots on Facebook for fans.
The much talked about Harry, Shah Rukh Khan's character from 'Jab Harry Met Sejal,' is all set to have a conversation with you!
With amazing marketing tactics taking over the B-Town, the makers of 'Jab Harry Met Sejal' released a unique method for promoting the film.
To know more about Shah Rukh Khan's character 'Harry', people can now really chat and interact with him using a specially designed chatbot, released on Facebook. This activity has created a spur of excitement among the fans.
The chat bot invention is another step forward for Red Chillies Entertainment in the game of keeping up the interaction with their digital audience on a daily and one-on-one basis. With this special marketing strategy, 'Jab Harry Met Sejal' has become the first Indian film to have a chatbot with multiple conversation pieces.
Apart from basic conversations, the chat bot will also provide an opportunity to the users to create their customized posters, participate in a travel based personality quiz, get access to videos and win exclusive merchandise.
Fans can interact with this chat bot on the Red Chillies Entertainment's Facebook page. The tech innovation of the chat bot has been specifically with regard to Shah Rukh Khan's character who is a tour guide in the upcoming release 'Jab Harry Met Sejal'.
The chat bot has already engaged half a million fans in less than a day from its launch. Evidently, the digital audience is trying the new chat bot release, as the idea of interacting with their favourite character Harry seems a fascinating one. It has given them a chance to get all the first-hand information about 'Jab Harry Met Sejal' and its latest developments.
Produced by Red Chillies Entertainment, the film is scheduled for the release on the of August 4, 2017.
-With ANI inputs.