) Irrfan Khan believes audiences are becoming more receptive to content-driven films as they have more access to global and regional cinema.
The actor said audiences now want more than just entertainment from the mainstream Hindi cinema.
"Content-driven films have been doing well for some years now. Audiences have started it... People have become more evolved. They are watching Hollywood films and our regional films are doing good business," Irrfan told reporters here during the trailer launch of his upcoming film "Qarib Qarib Singlle".
The actor said people want to watch films with which they can relate to.
"Change has already begun and it is not just my film (Hindi Medium)... Rajkummar's (Rao) films have done well this year," he added.
"Qarib Qarib Singlle" is a contemporary love story of two people (Irrfan and Parvathy) who embark upon an unusual journey which becomes a mad adventure.
The actor said he did not consider the film as his first love story despite its romantic premise.
"This film is not my first love story. For me, 'Maqbool' and 'The Lunchbox' were (also) love stories. I am trying to explore romance for myself on screen."
The film marks the Bollywood debut of Malayalam actress Parvathy and she is quite excited about being part of this quirky romantic-comedy film.
"I am overwhelmed to be a part of this film. I was hooked to the story of the film and I wanted to be a part of it. I want to learn and grow with every film," she said.
The film is directed by Tanuja Chandra of "Sangharsh" and "Dushman" fame. It is set to release on 10 November.