Shah Rukh Khan is known for his innovative film promotion techniques. The actor, who is currently gearing up for the release of Fan plans to kick start the promotional campaign for the film with the India vs Bangladesh T20 World Cup match - which kickstarts at Bangalore's Chinnaswamy Stadium at 7:30PM today.
Khan, who is a avid cricket lover and owner of the IPL team, the Kolkata Knight Riders, will be seen in the commentary box today where he will join cricketing legends, Kapil Dev and Shoiab Akhtar for ball to ball account during in the first hour of the crucial match.
In the past, Amitabh Bachchan promoted his film Shamitabh in a similar manner. The actor debuted as a commentator during the India vs Pakistan 2015 World Cup match.
In Fan, Shah Rukh Khan will be seen essaying the characters of both, a superstar and his obsessed fan. The action thriller is set to hit the big screen on 15 April 2016.