The makers of Irrfan Khan starrer have decided to screen their films in different countries
Irrfan Khan’s film Hindi Medium has been doing well at the box office. So far the film has collected around Rs. 66 crore and the makers have decided to open it in some more countries. The film already raked in over Rs. 13 crores in the international box office through traditional markets which comprises of U.K., USA, Canada, Australia and New Zealand. This makes it the most successful film for Irrfan solo starrer in overseas market, way ahead of the collections of Talvar which collected 4.6 Cr and Madaari which collected close to 2 Cr.
The film is directed by Saket Chaudhuary and it also stars Pakistani actress Saba Qamar. The makers of the film are now planning to release the film in non traditional markets too. These usually include Asian markets, rest of Europe, parts of South America and some parts of Africa. It is said that this decision was taken considering Irrfan’s popularity at overseas due to his work in some international films.
Speaking about this development, Vibha Chopra, Head - Zee Studios International (Film Marketing, Distribution and Acquisition), said, "Hindi Medium is a very relevant story for the audience in the overseas market; the subject hits the right cord without being too preachy. While Hindi Medium has made inroads in many traditional markets, we are keen to take it to non-traditional overseas markets too with the Zee might. Despite all the clutter of films that surrounded Hindi Medium in the overseas market it becomes even more imperative that a great movie like this isn't lost".