Shah Rukh Khan has confessed that he thinks all Bollywood superstars are slaves to the larger-than-life personalities that their fans have created for them.
The actor, who will be seen in a dual role in the upcoming thriller, Fan, made these comments when asked to explain the concept of 'Brand Shah Rukh' in a recent interview.
"I think everyone who is a movie star is a slave to the image created among the audiences. I am an employee of a myth called Shah Rukh Khan. As stupid as I may sound when I say I will never lose my fans, but I say that only as an employee of the image that is Shah Rukh Khan. I am not as powerful as my characters in films," he said.
Shah Rukh also said he believes it is easy for an actor to fake a larger-than-life persona, while being able to keep his true self under wraps. He also revealed that his off-screen personality was a far cry from the romantic hero he is best known to portray on screen.
"I think the myth is worked upon by an employee who has the power to create another myth. In real life I am not at all romantic but that is how it is compartmentalised. It is easier to hide my real self. So, you see creative people have the capability to create a myth."
The actor also admitted that he does not like being criticised. "Personally, I don't like criticism Why should I be dishonest? Nobody likes it. All that is crap when people say that I listen to constructive criticism. I try to improve myself. I think the only criticism I could take was from my parents because otherwise they would beat me up. And from my children because they matter to me a lot," he explained.
The Maneesh Sharma directorial, which also stars Waluscha D'Souza, hits the screens on 15 April.