Shah Rukh Khan is officially the marketing guru of India. The superstar, who has always come up with innovative marketing strategies to promote his films is at it yet again. As his film Dilwale is slated to release next week, the promotional campaign of the film is in its last leg.
While Khan has already visited the sets of many television shows to promote the film, he is expected to shoot for Dilwale Special episode on Bigg Boss with Salman Khan this weekend. Unlike his other films like Ra One, Happy New Year amongst many which were promoted for over eight weeks, this time around SRK adapted a 20-day flat promotional campaign for his film, which started with the US Tour.
According to sources, team Dilwale is all set to make a huge announcement tomorrow, which will set the tone for the release of Rohit Shetty's commercial entertainer. Apart from the announcement, Team Dilwale has other plans for film promotions which include a Dubai tour and post release city tours in India.
With such massive promotional plans, it would be interesting to see how the two giants, Dilwale and Bajirao Mastani fare at the Box-Office.