The first ever Forbes Asia’s 100 Digital Stars list put out on 8th December, featuring celebrities from across the Asia Pacific region who have taken the social media by storm is finally on display. Amitabh Bachchan, Shah Rukh Khan, Akshay Kumar, Alia Bhatt and Shah Rukh Khan are among the most influential celebs on social media in the region.
International stars who have made it to the list are Hugh Jackman, South Korean girl band Blackpink, boy band BTS, actor and singer Jay Chou, Lee Min-ho and actors Mahira Khan, singers Atif Aslam, Troye Sivan and many more.
In the list, Amitabh Bachchan has been given the credit for raising $7 million for Covid-19 relief this year.
Describing Akshay Kumar as Indian film industry’s highest-paid actor, the list states that the actor donated $4 million to Covid-19 relief in India and participated in the "I For India" fundraiser on Facebook Live in May, which raised Rs 520 million for GiveIndia's Covid-19 fund.
According to the list, Hrithik Roshan made an appearance in May's "I for India" concert to raise funds for Covid worriors. His Instagram post of the event drew over 2 million views.
The list evaluated the candidates' based on the social media reach and engagement, their recent work, impact and advocacy, brand endorsements and business endeavours.