Bhutan 'outstanding destination' for Chinese travellers

Thimphu: At a time when China' growing interest in Bhutan is prominently seen and cannot be overlooked, Bhutan has secured its place as an outstanding travel destination in the Chinese market, reported Bhutan Live.

This is the first time the country has received an award in the Chinese market.

Bhutan won the "Outstanding Destination Excellence Award" in December of last year at the 18th Golden Award of The National Geographic Traveller, one of the first international travel magazines published in China, reported Bhutan Live.

The Department of Tourism states that Bhutan will benefit from the designation as a top location for Chinese tourists looking to combine deep cultural immersion with environmental awareness.

"As we all know China is one of the biggest suppliers of tourists globally. And also this award is associated with National Geographic which is associated with landscapes, cultures and the wonders of our planet," the Department of Tourism's Director General, Dorji Dhradhul said, according to Bhutan Live.

"We need to preserve these for our future generations. Therefore, this is also a big recognition of the sustainability initiatives that our country has taken particularly in tourism," the Director General added.

(ANI)