In a bid to overcome a shortage of sperm donors in the country, the Chinese government is trying to lure men into donating sperm in exchange for rewards.
China has called for men in the age group of 20 to 45 years to become sperm donors and help fill sperm banks in exchange for cash or iPhones, DailyMail reported.
China's sperm banks are facing severe shortages for a variety of political and cultural reasons.
Now that the government policy allows more Chinese couple, including older ones, to have a second child, officials are concerned that the sperm shortage will get much worse. Hence, they are doing everything they can to find new recruits.
According to reports, men are being targeted via social media with messages from computer-game characters and offers of cash up to $1,000 in some cases and even a coveted rose-gold iPhone.
A study also revealed that nearly 50% of the people, who do offer to donate sperm, are 'screened out'.
According to reports, China has an ageing populating and diminishing workforce and state-run media have been urging people to 'show your compassion' by donating.