To boost its "One Belt, One Road" (OBOR) initiative, China has found a new way to propagate its trade plans- Youtube.
The video features a group of children hailing from the countries that lie along the OBOR route, to explain President Xi Jinping's ambitious trade plan that seeks to connect more than 60 countries across three continents.
State-run China Daily recently released English-language videos describing OBOR initiative in the form of a child's bedtime story.
China appears to have embarked on a mission to win over the young western generation on its "Belt and Road Initiative" if the country's latest piece of musical propaganda is to be believed.
This musical propaganda can also been seen as a suggestion from China to the parents who are struggling to get their little ones to rest their eyes for the night, by telling them to tell their children bed time story about Jinping's ambitions to extend Beijing's political and economic power across Asia and the Middle East.
In two videos released so far, a father is seen using a windup camel skittering across a map to describe how China plans to help develop the regions through trade across Asia along the old Silk Road.
"They're building new things like highways and railways and airports, and even pipeline and internet cables," New York Times quoted a father trying to put his daughter to bed as saying in the video.
In the video, the daughter asks her father that is it's just about moving stuff around. The father replies that it's just a big part of it and there's a lot more.
In a second video, the father explains that besides moving stuff around, it's also about people and cooperation.
The father goes on saying that any country can join this project but also tells that the United States hasn't joined the initiative.
"It's China's idea but it belongs to the world," he said.
Erik Nilsson, who is listed on LinkedIn as assistant director, features at China Daily has been identified as the father in the video.
This comes days ahead of a two-day high-profile mega Silk Road summit to be held in Beijing from May14 to May 15. Over 28 world leaders and 50 heads of organisations are likely to attend the event.
OBOR is a Chinese initiative that focuses on connectivity and cooperation among countries primarily China and the rest of Eurasia, which consists of two main components, the land-based "Silk Road Economic Belt" (SREB) and oceangoing "Maritime Silk Road" (MSR).