Sony TV's popular show Kaun Banega Crorepati which is topping the TRP charts these days has entered in fresh territory in digital.
The show hosted by Bollywood superstar Amitabh Bachchan secured top position in last week's TRP report.
The show will be available on linear feed on subscription on SonyLIV.
Riding on SonyLIV, the 9th season of KBC will become first show to be streamed online that has acquired the highest number of sponsors.
Uday Sodhi, EVP and Head - Digital Business, Sony Pictures Networks India said, "Kaun Banega Crorepati has revolutionized the viewership for the game show. This year, we decided to further augment its massive fan base by involving the digital audience. The Program has seen high traction from advertisers and 7 of India's biggest brands are now advertising on the digital platform. With KBC's launch on SonyLIV, there has been a rapid increase in the digital viewership and further strengthening of SonyLIV's position among its users as the go-to destination to access the most vibrant entertainment content."