Xiaomi, others invest $25 million into digital entertainment service Hungama

India's largest digital media entertainment company, Hungama, has raised an investment of US $25 million, led by leading smartphone company Xiaomi, and existing investors Intel Capital, Bessemer Venture Partners.

Hungama has over 65 million monthly active users across all its platforms who consume a content base of over 3.5 million premium digital units across audio and video.

With this round of funding, Hungama will expand the content library and further invest in world class technology on its mobile app platforms Hungama Music for music and Hungama Play for premium video including movies, television and original series. Hungama will soon add over 1500 hours of television content along with original content to its current Hungama Play offering of over 8000 movies in English and 12 Indian languages.

Speaking about the funding round, Neeraj Roy, Founder and CEO Hungama Digital Media Entertainment said:

"India is adding eight million new consumers to the Internet each month with 90 per cent of digital consumption being driven by mobile. Young Indians love their music and movies and the mobile will be the most used screen for this generation. Content will drive the next phase of Digital India and we are delighted to partner with Xiaomi as we prepare to bring premium and original digital entertainment to a 100 million Indians before the end of this year".

"I have been invested into Hungama for several years and participated in this new capital raise as I believe they have built an unique leadership position with the most compelling music and movie OTT service for South Asians globally that is ripe for growth as India will embrace broadband and 4G. We welcome Xiaomi as one of our partners".

Xiaomi vice-president Hugo Barra said:

"We think of smartphones as a platform for us to deliver Internet services, and this includes content. We are investing in Hungama not only to start integrating content into our smartphones, but also to grow together with them and deepen our understanding of the content sector in India. We have carefully selected Hungama because of what they are doing in terms of aggregating large amounts of content and delivering an amazing user experience".

Managing Director Bessemer Venture Partners, Vishal Gupta added that the company is delighted to have Xiaomi as its partner and said the move would accelerate the growth and leadership.

-With agency inputs