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Snapdeal undergoes a massive makeover with new logo; invests Rs 200 crore in re-branding

Speed News Desk | Updated on: 10 February 2017, 1:46 IST

Six years after it was originally founded (2010) online marketplace Snapdeal has undergone a massive makeover by changing it's logo.

The internet giant has Snapdeal has replaced the existing colour of the logo from blue and red combination to Vermello (red) colour box. The Snapdeal Co-Founder and Chief Executive Officer Kunal Bahl confirmed that the new delivery boxes will also be in the shade of red.

According to information, the branding overhaul was led by co-founder Rohit Bansal along with McCann Erickson, advertising agency.

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"The new logo, with two arrows forming a box, conveys Snapdeal's journey as partners and enablers, indicating progress, onwards and upwards," Bahl said.

"There are 50-60 million online buyers in India currently and for e-commerce to become larger, the next 300-400 million people coming online would be very important... Things like discounts, fast shipping, functional benefits are already there, but going ahead, e-commerce brands will have to stand for something of a higher order," he added.

Snapdeal had been running a teaser #UnboxNewSnapdeal on its official Twitter for a while now.

In a bid to woo the next 100 million potential online shoppers, Snapdeal has reportedly invested Rs 200 crore in rebranding activities.

Noted ad-man Prasoon Joshi, chairman, McCann Worldgroup Asia Pacific, and music director trio Shankar Ehsaan and Loy are also a part of the design overhaul.

The re-positioning activity by the company comes ahead of the festive season. They are also coming up with some really exciting offers to woo customers to shop on its online platform. Snapdeal is making substantial change in their logistics to ensure timely delivery of packages even at peak demand.

--With PTI inputs

First published: 12 September 2016, 12:23 IST