Photo sharing platform Instagram has just redesigned its logo and app. The old school Instagram icon is gone and users can now check out the new colourful icon. The announcement, made today, also stated that Instagram will also launch matching icons for apps like Layout and Hyperlapse.
The Instagram app has also received a makeover. The app is adopting a simple black and white look, which was tested a while ago. The new look is supposed to direct more focus on photos and videos.
Take a look:
In an post, Instagram stated:
"Today we're introducing a new look. You'll see an updated icon and app design for Instagram. Inspired by the previous app icon, the new one represents a simpler camera and the rainbow lives on in gradient form. You'll also see updated icons for our other creative apps: Layout, Boomerang and Hyperlapse.
We've made improvements to how the Instagram app looks on the inside as well. The simpler design puts more focus on your photos and videos without changing how you navigate the app.
The Instagram community has evolved over the past five years from a place to share filtered photos to so much more - a global community of interests sharing more than 80 million photos and videos every day. Our updated look reflects how vibrant and diverse your storytelling has become.
Thank you for giving this community its life and color. You make Instagram a place to discover the wonder in the world. Every photo and video - from the littlest things to the most epic - opens a window for people to broaden their experiences and connect in new ways."
The update has already been rolled out on iOS devices and Android too might receive it today.