Facebook makes it easier to donate online; rolls out 'Donate Now' button for NGOs

Facebook for business has announced that it has integrated a 'Donate Now' as a call-to-action button available for brand pages.

According to The Next Web, these buttons can now appear right on a Facebook Brand Page or directly within an ad on the site.

Not just 'Donate Now'

Facebook said in a post that now it is easier than ever for nonprofits to connect with people who care about their causes and encourage them to contribute through the website of their choice.

Facebook unveiled the call-to-action button for Brand Pages in December of last year, which are designed to drive a company's many fans to take further action beyond Liking a page. These buttons include 'Book Now', 'Shop Now' and 'Contact Us' buttons and appear right alongside the Like Button at the top of a Page.

How it works

These buttons generally link to an off-site page. This extends to the 'Donate Now' button which simply redirects to the donation page on a company's official site with a referrer tag in the URL.

Facebook also places a disclaimer on that button advising its users that the donations are not associated with them.