Uber CEO Travis Kalanick quit Donald Trump's advisory council on Sunday. This happened just after a frenzied Twitter campaign that saw people tweeting screenshots deleting the app with hastag #DeleteUber. The protest that stopped soon after, was led by the New York Taxi Workers Alliance and their union in solidarity with the immigrants detained at the JFK airport.
Uber was facing criticism as some users felt that the ride sharing company was taking advantage of the protest against Trump's executive order banning refugees and immigrants from several countries from entering the US.
Later, Uber announced that it would suspend surge pricing from JFK airport when people started accusing the company of interfering with the protests.
So, how significant was the impact of #DeleteUber campaign?
Not as much as you would have thought. But yes, the CEO did step down from the Trump council. So, how many followed through their anger and deleted the app? According to reports, more than 200,000 people uninstalled their Uber accounts, reported New York Times. Now considering that the company's monthly growing active users are 40 million and above, this looks like a small number.
Ride-sharing and rival app Lyft benefitted from the controversy surrounding Uber. It also took advantage of the situation and announced a public $1 million pledge to the ACLU and overtook Uber in total App Store downloads for the first time ever on Sunday.