Bharti Airtel customers will now be credited back half of data used by them during the night, and will also be able to download unlimited songs and five movies per month on Wynk mobile application for free.
This offer comes as part of the company's strategy to attract more smartphone users on its network.
While Airtel has launched the data cash back offer for prepaid customers, the same will be extended to postpaid customers within a week, Bharti Airtel Director for Consumer Business Srini Gopalan said.
Airtel customers will get daily morning credit of 50 per cent of data, be it 2G ,3G or 4G, that they will consume between 12am to 6am.
"Smartphones are going to drive Digital India. [Whoever] provides best smartphone experience and services will ultimately benefit from it. Usage in night at telecom networks is least utilised. We are passing on to customers the benefit of low utilisation time," Gopalan said.
Users just need to send an SMS to 121 or give a missed call to 55555 or log in to myAirtel app to opt in for the offer.
Airtel has also extended 3G and 4G data sharing facility among family members for prepaid customers, an offer which was earlier available for postpaid customers.
Talking about making unlimited music download free at Wynk application, Gopalan said, "It is a step taken to break back of piracy which is why we have waived off subscription fee. The experience of pirated music is awful."
To avail free subscription, Airtel customers need to download and start using Wynk application using their mobile network and later they can use it on Airtel Wi-Fi network as well.
However, data charges will apply as per the data plan of customers on downloading and streaming music.
Apart from the data cashback and family data share, Airtel also launched the Smartphone Surprise offer.
Under this offer, customers who upgrade their mobile devices on Airtel prepaid will be entitled to get gifts ranging from double data benefits, free data for up to a year, tablets, Bluetooth speakers, headsets, etc.
The offer is available for both existing and new customers and all prepaid customers buying a smartphone from online portal Snapdeal will get additional onetime offer of Rs. 750 off on the device.