Satya Nadella, CEO of Microsoft Corporation stated that the company would now focus on personal computing and in the process, reinvent the way Microsoft does business- all this in order to build an intelligent cloud platform and boost productivity.
In an address to almost 12,000 Microsoft technology partners and company senior executives of the company at the Microsoft Worldwide Partner Conference 2015 held on 13 July.
Nadella made it very clear that personal computing is the core ambition of the company and listed it among the "bold ambitions" of the company.
During the keynote address, Nadella said: "Windows 10 is going to usher in this new era of more personal computing. We couldn't be more excited, three weeks away from launch. It is not just the technology but what Windows means for this ecosystem is what is driving us."
He said that Windows 10 is capable of interacting with the operating system in the "most natural way".
"The natural interaction is going to be a unique capability of this one operating system. We will also lead the way in the management and security of Windows devices," said Nadella. "Central to this ambition is the reinvention of even the category definition of business process and productivity. We don't think of these things as separate things anymore. We want to bring together everything that is related to core creation, communication, collaboration in business process and blend them together".