Our favourite Toblerone chocolate bar does not look like this anymore.
This is what the company has done to the iconic triangular chocolate bar and yes, we are weeping copious tears.
Fans of the iconic Toblerone bar have hit out at the chocolate company's decision to change the shape of the bar. The chocolate bar now has a widened gap between the distinctive triangular chunks. Reason? Rising costs.
So while the company doesn't want us to pay more for a bar, it has changed its iconic shape. Either way, we suffer.
Displeased fans have described the move as "just plain dumb", "ridiculous", "stupid", etc.
Explaining the change, the statement on Toblerone's Facebook page said: "Like many other companies, we are experiencing higher costs for numerous ingredients.
"We carry these costs for as long as possible, but to ensure Toblerone remains ... affordable and retains the triangular shape, we have had to reduce the weight of just two of our bars in the UK, from the wider range of available Toblerone products."
One angry customer described the new bar as looking "like a weird knock-off of itself".
Read these hilarious and some really mean things angry fans have said on Twitter:
Unconfirmed reports that the Curly Wurly is to be unravelled and renamed the Straighty Waighty #Toblerone— Will Hagerty (@whagerty) November 8, 2016
#Toblerone never got smaller under a Labour government— 3 Line Jez (@Corbyn_Lid) November 8, 2016
On US election day Britain has #Toblerone trending. I love being British 😂😂😂.— Dee Bee (@Wirralo) November 8, 2016
😳😳What have they done with #Toblerone?! 😭 From a life in hotels, the stand-out comfort for staying in a decent place has been compromised.— Mark Cavendish (@MarkCavendish) November 8, 2016
2016 summed up:— Sharon Brookshaw (@SharonBrookshaw) November 8, 2016
1st quarter, everyone dies
2nd quarter, Brexit
3rd quarter, they take away our baking show
4th quarter, #Toblerone shrinks
I'm calling the new version No-blerone. #Toblerone— Paul Mitchell (@mrmitchell78) November 8, 2016
Can we now please reset 2016?