Why is Prime Minister Narendra Modi in RIL Chairman Mukesh Ambani's Reliance Jio ads? This is the question most of us have been asking since morning. Also this: is this even legal? Several English dailies carried front-page advertisements of Reliance Jio featuring PM Narendra Modi. The caption of the ad reads - "Dedicated to India and 1.2 billion Indians."
Ambani, in the mega Annual General Meeting held on Thursday, outlined the Jio data and calling plans for the nation and termed it "in lines with PM Narendra Modi's Digital India vision".
With dirt cheap data rates and free voice calling plans, superior 4G infrastructure, Ambani took the nation and other telecom players by storm, hoping it would radically change the Indian telecom structure.
In the ad, below PM Modi's image, it reads, "In the journey of time, there comes a few life-changing movements. Our Honourable Prime Minister's inspiring vision of Digital India is one such movement. Jio is dedicated to realising our Prime Minister's Digital India vision for 1.2 billion Indians. Jio Digital Life will give the power of data to each Indian, to fulfill every dream and collectively take India to the global digital leadership..."
While Opposition leaders and many others lashed out at PM Modi, some calling him a "stooge" of the richest man in India, Delhi Chief Minister Arvind Kejriwal, as expected, ignited the attack on Twitter, only waiting for others to follow.
PM of India openly endorses Reliance product pic.twitter.com/rHPAdwvjsR— Arvind Kejriwal (@ArvindKejriwal) September 2, 2016
मोदी जी। आप रिलायंस के ऐड में मॉडलिंग करते रहना। देश की सारी लेबर मिलके आपको 2019 में सबक़ सिखाएगी— Arvind Kejriwal (@ArvindKejriwal) September 2, 2016
Any more proof reqd to prove that - मोदी जी अम्बानी की जेब में। pic.twitter.com/YyBOUQn9Xt— Arvind Kejriwal (@ArvindKejriwal) September 2, 2016
Twitter being Twitter, soon witnessed the hashtag #Ambani_प्रचारक_Modi, where Twitterati targeted Modi for the advertisement and raised multiple questions on its legal aspect. A very pertinent question was raised as well - Why not such endorsements for BSNL and MTNL?
Take a look at some tweets below and decide whether if its smart advertising by Reliance Jio or a just a case of PM Modi's biases showing up.
Why our PM supports everything Gujarati?— Syed Maqbool (@maqbool_sm) September 2, 2016
From top Babus to top Corporate houses.
He is PM, still think Gujarat’s CM.#Ambani_प्रचारक_Modi
Is modi on pay if Reliance? If not then why did he ignore BSNL and went to publicize ambani Jio #Ambani_प्रचारक_Modi— KilaFateh #INC (@KilaFateh) September 2, 2016
That awkward moment when the Prime Minister of the country becomes servent of Corporates. #Ambani_प्रचारक_Modi— St.sinner (@retheeshraj10) September 2, 2016