When Prime Minister Narendra Modi addressed a series of rallies in Kerala on 9 May, he had no idea what he was getting into. At a rally in Kasargod ahead of the 16 May Assembly election in the state, the PM lashed out at the state government.
"The unemployment rate in Kerala is at least three-times higher than the national average. Infant mortality rate among the Scheduled Tribe community in Kerala is worse than Somalia," PM Modi said, lamenting the state's "poor development".
While Kerala CM Oommen Chandy wrote a scathing letter to the PM, countless users joined a host of angry Keralites as they took to Twitter to chide the PM.
With #PoMoneModi trending across social media platforms, many a user wondered what it meant while others joined in on the fun.
For the uninitiated, Po Mone translates into "Go away, sonny" (or beta tu jaa) - but with the Malayalee stamp of cheeky sarcasm.
Take a look:
Malayalees had a field day on Twitter, to say the least:
A number of other users joined in the fun
Kerala enjoys beef, alochol, has educated women, celebrates all religions. No wonder Modiji cannot fathom it. #PoMoneModi— Nithish (@NITHISH_KG) May 11, 2016
Periyar Wildlife Sanctuary and Tiger Reserve. The best place to be if you are visiting Idukki district of Somalia. #PoMoneModi— Nitin Sisupalan (@hollowmaniac) May 11, 2016
Meanwhile, a number of Twitter users, expressed confusion over the hashtag, wanting a piece of the action. Others stepped in to help translate the hashtag.
#PoMoneModi rather lost in literal translation. My Malayalam not2good but Keralites correct if am wrong- `chullu bhar paani mein doob maro'?— Sujata Anandan (@sujataanandan) May 11, 2016
#PoMoneModi thanks to this tweet millions know the meaning of po = go, mone=son ..unlike a few others we mallus are graceful in trolling too— Reuben Alexander (@reubenalexp) May 11, 2016
Some users slammed the development in PM's state - Gujarat, comparing it with both Kerala and Somalia.
If you're still confused about what #PoMone means. Here's the iconic dialogue by Mohanlal that the trend is inspired from: