Madhya Pradesh Chief Minister Shivraj Singh Chouhan will launch a high-voltage 'Jan Ashirwad Yatra' from Ujjain city today.
Bharatiya Janata Party (BJP) president Amit Shah will flag off the event at 2:30 pm at Rajmata Scindia Stadium here after offering prayers at the Mahakaleshwar Temple.
Chouhan on Friday launched the high-tech chariot by performing pooja rituals for the success of the tour.
During the yatra which will conclude here on September 25, the chief minister is expected to address several rallies covering all the 230 Assembly segments in the state.
It is to be noted that the Assembly polls in Madhya Pradesh are due later this year.
While the BJP is eyeing fourth consecutive term in the state, the opposition Congress is making effort to regain power in the state after 15 years.