Food retailers in Haldwani distict of Uttrakhand are openly selling plastic rice in markets.
The Pal family of Halwdani bought rice from a confectionery. They found a variation in the taste of rice. The matter came to light when video of children playing with a ball made up of plastic rice went viral.
"Consumption of plastic items relentlessly can cause cancer" said a doctor.
The district Administration is investigating the matter.