India has progressed better than US and China in terms of its specialist doctors adopting digital modes to interact with patients and prescribe medicines, a study revealed on 22 September.
The study stated that digital channels are slowly but surely gaining ground over traditional ones. This year, the gap further narrowed to around 12 per cent.
"India witnessed the narrowing of the gap between face-to-face tablet and medical representatives triggered mail from 34 per cent in 2015 to 8 per cent in 2017," said the study conducted by Indegene -- a company offering research and development solutions to healthcare and pharmaceutical enterprises.
The highest number of specialist who have adopted digital platform to deal with patients are Cardiologists, General Surgeons, Pulmonologists, Endocrinologists, and Oncologists.
According to the study, gap in US between the face-to-face medicines and medical representatives triggered mails narrowed down from 15 per cent in 2015 to 12 per cent in 2017.
"China has seen the narrowing of gaps only up to 11 per cent in 2017 from 2015 between face-to-face medicine prescription and online," said the study.