Mumbai, 28th March, 2017: Ever since the launch of its teaser a few months ago, the excitement and anticipation for 'Spider-Man: Homecoming' has catapulted it to be the most awaited super hero film of the year. Given the success of the franchise at Indian Box Office and the fact that 'friendly neighbourhood' Spider-Man has a universal appeal that cuts across all ages, Sony Pictures Entertainment, India, has come up with a unique idea to ensure that the country's most loved super hero reaches out to his fans like never before
'Spider-Man: Homecoming' will be the first film in the world that will have a trailer launch in 10 Indian Languages. Apart from English, the 'Spider-Man: Homecoming' official trailer will be launched in Hindi, Tamil, Telugu, Gujarati, Malayalam, Punjabi, Bhojpuri, Kannada, Marathi and Bengali. One language trailer will be revealed every day.
Vivek Krishnani, Managing Director – Sony Pictures Entertainment India says,” At Sony, we pride ourselves in finding innovative ways to engage with audiences that often turn out to be the trend setters for the Industry. We wanted to give Spider-Man a hero’s welcome and what better way than people of India welcoming him to their homes in their own language. India loves Spider-Man and the franchise has seen unprecedented success at the Indian Box Office. Spider-Man: Homecoming is going to be larger, bigger than its previous outings as this installment blends with the Marvel cinematic universe. There is much action planned in coming months, in tune with the expectations of the audiences, as they wait eagerly for this blockbuster.”
Divya Pathak, Director, Marketing- Sony Pictures Entertainment India, adds," We re-imagined our marketing strategy for the trailer launch since we wanted to have maximum touch points so that we do justice to the fandom Spider-Man enjoys in the country. It was important for us to break the clutter and to be inventive because we wanted to widen the appeal. The trailer launch in 10 Indian languages has not been attempted by anyone in India and we are hoping to turn the latest outing of Spider-Man into a successful one, yet again!"
The makers are also looking at releasing the posters of the film in above said languages, even as the film will be released in English, Hindi, Tamil and Telugu on 7th July 2017.
‘Spider-Man: Home Coming’ marks the debut of spunky 20 year old Tom Holland as Spiderman. What makes this Spiderman different from all others is the fact that this time he is being mentored by Iron Man (Robert Downey Jr).
Needless to say then, we cannot wait to see our favorite web slinger superhero go about his business like never before, in this Homecoming!