Weeks after the grand announcement of her song 'Black is King,' 24-time Grammy award winner Beyonce' on Sunday (local time) dropped the trailer of the song on online video streaming platform Disney Plus.
The new album, which is based on the soundtrack of Disney's 'The Lion King: The Gift' has been curated and executive produced by Beyonce'.
The trailer of the video song features the musician's daughter Blue Ivy Carter and several other celebrities like Jay-Z, Childish Gambino, Pharrell Williams, Kendrick Lamar, Tierra Whack, 070 Shake and Jessie Reyez.
According to a press release cited by Variety, 'Black Is King,' promises to reimagine the lessons from 'The Lion King' for "today's young kings and queens in search of their own crowns."
The trailer further features the 38-year-old musician narrating in the background of the trailer. "You, who were formed by the heat of the galaxy, what a thing to be. Both unique and familiar. To be one and the same. And still unlike any other. Life is a set of choices. Lead or be led astray. Follow your light or lose it," Beyonce says as she narrates in the background.
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I typically keep comments short and sweet, but I just watched the trailer with my family and I’m excited. 🎶please don’t get me hype🎶🤪 “Black Is King” is a labor of love. It is my passion project that I have been filming, researching and editing day and night for the past year. I’ve given it my all and now it’s yours. It was originally filmed as a companion piece to “The Lion King: The Gift” soundtrack and meant to celebrate the breadth and beauty of Black ancestry. I could never have imagined that a year later, all the hard work that went into this production would serve a greater purpose. The events of 2020 have made the film’s vision and message even more relevant, as people across the world embark on a historic journey. We are all in search of safety and light. Many of us want change. I believe that when Black people tell our own stories, we can shift the axis of the world and tell our REAL history of generational wealth and richness of soul that are not told in our history books. With this visual album, I wanted to present elements of Black history and African tradition, with a modern twist and a universal message, and what it truly means to find your self-identity and build a legacy. I spent a lot of time exploring and absorbing the lessons of past generations and the rich history of different African customs. While working on this film, there were moments where I’ve felt overwhelmed, like many others on my creative team, but it was important to create a film that instills pride and knowledge. I only hope that from watching, you leave feeling inspired to continue building a legacy that impacts the world in an immeasurable way. I pray that everyone sees the beauty and resilience of our people. This is a story of how the people left MOST BROKEN have EXTRAORDINARY gifts.❤️✊🏾 Thank you to Blitz, Emmanuel, Ibra, Jenn, Pierre, Dikayl, Kwasi and all the brilliant creatives. Thank you to all at Disney for giving this Black woman the opportunity to tell this story. This experience has been an affirmation of a grander purpose. My only goal is that you watch it with your family and that it gives you pride. Love y’all, B
The trailer comes with a vibrant cinematography borrowing imagery from 'The Lion King,' with quotes from the movie appearing at several moments throughout the video.
According to Variety, the visual album has been filmed in South Africa, Los Angeles, New York, London, West Africa and Belgium. The visual album has a brief appearance of Oscar-winning Kenyan-Mexican actor Lupita Nyong'o.
The visual album 'Black Is King' pays tribute to voyages of Black families throughout time. It tells the story of a young king's "transcendent journey through betrayal, love, and self-identity." The much-awaited album is all set to drop on the online streaming platform Disney Plus on July 31.