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Stop watch: the movie Ambiance is so long that its trailer lasts over 7 hours

Ranjan Crasta | Updated on: 22 April 2016, 4:58 IST

With attention spans dropping faster with every passing minute, shorter and quicker seem to be the order of the day when you're creating 'content'.

Not for Swedish director Anders Weberg, though. Weberg just released the trailer for his movie


- and it clocks in at a whopping 7 hours and 20 minutes!

That's longer than most movies. Heck, the entire runtime of the Scary Movie franchise was 7 hours and those movies got so bad after the first two, each second felt like an eternity.

But Anders is not deterred.

After all, this trailer was preceded by a 72-minute-long trailer in 2014. And his next trailer, set for release in 2018, will be 72 hours long.

Here's the trailer condensed into a minute just in case you were curious - but hopefully not curious enough to watch the whole thing:

And for those of you wondering what, if anything, will be left to see of Ambiance when it finally hits cinemas in 2020, worry not - the movie itself is set to be the world's longest, and will take an entire month to watch.

That's right. An entire month. And that's without intermissions to go to the bathroom, eat a meal or just pause to contemplate what exactly you're doing with your life. With such a staggeringly long runtime you won't just be paying for movie tickets, you'll probably be charged rent.

This stand-alone movie marathon is Weberg's attempt at breaking the world record for longest movie ever. Amazingly, that record is currently held by

Modern Times Forever,

a 240-hour-long experimental film that takes a look at how a building in Finland would look after thousands of years of decay. What could be worse than watching paint dry? Try watching it age on a wall for thousands of years.

While Weberg's film, once complete, will comfortably eclipse the 10 day long Finnish offering, it still won't surpass the unofficial longest film ever,


. At a whopping 37 days and nights non-stop,


chronicles in real time the reverse journey of a product. That's right, if you were ever interested in discovering where a product came from, by the end of this movie you'll no longer care. You'll also be over a month older and possibly in need of a psychiatrist.

As of 2014, when he'd released the 72-minute trailer, Weiber had completed 280 hours of the film, meaning he had already eclipsed the previous record. However, he isn't doing this just for the record. While it's easy to dismiss


as the lunatic doings of a mad director with more time than sense, it's apparently much more.

Weberg's film, which is abstract (at best) and consists of just two performance artists on a south-Sweden beach, is actually his farewell to the video medium. In fact, after the movie is finally screened on December 31, 2020, Weberg intends for it to be destroyed once and for all. A pretty dramatic way to bow out.

Good riddance some would say, but Weberg is actually pretty respected in Sweden's art community. Over the course of a 20-year career, he has produced over 500 films and over a hundred music videos.

This isn't his first flirtation with abstract concepts either. He coined the term P2P art, where the artist uploads a file to a peer-to-peer network and once it's been downloaded by someone else, deletes his file entirely. The art's existence is then dependent on how long others choose to share it.


though, takes it further. Given that no one will be able to sit through the entirety of its screening, it will be far more ephemeral than his P2P art which could be viewed in its entirety before being destroyed. Weberg acknowledged as much in an interview to


, "The only thing that will remain is the memories of the little bits and parts the viewer got to see."

Maybe then, that's what the record is about. That long after it's gone, and possibly Weberg with it, there will be something that stands testament to its existence. Regardless of it's quality, that's the least a work this time-intense deserves.

Edited by Payal Puri

First published: 22 April 2016, 4:58 IST