Shivaay vs Ae Dil Hai Mushkil: Who's going to win the Box Office race? Trade analysts reveal

Amul Mohan (Editor - Super Cinema Trade Magazine)

It is very difficult to say which film will have a upper hand because they are two different films catering to two different sets of audience. Shivaay being an action-oriented film will open big at the single screens - especially at mass centres. Ae Dil Hai Mushkil is a very urban film and will do well at multiplexes.

I think this bifurcation will come into play on the first day but eventually the better film will take-over. Right now the potential of the films are equal. The films release during the pre-Diwali period and the biggest day in terms of collections will be on Monday. I can't pick any one film as I think both of have great potential.

Rajesh Thandani (Distributor - Mumbai)

I think both films will do pretty well as this is the Diwali period and both have gained some kind of excitement and hype around them. Initially, Ae Dil Hai Mushkil will screen more in the multiplexes and Shivaay will score more at single screens. Overall, I think both should do reasonable and ultimately the content will do the talking. In terms of opening day, Ae Dil Hai Mushkil might have an edge.

Vishek Chauhan (Distributor)

From early trends i.e. Inquiry at ticket counters and advance booking, getting a strong feeling that ADHM will lead day 1 comfortably. As Multiplexes are supporting it 100%, although Shivaay will wreak havoc in single screens, it is the premium plexes in metros that will help ADHM take the lead on day 1. Lets be clear on certain things, in a clash there is a clear winner and margin for error is zero. From 1st day evening shows you will start seeing word of mouth come into play and by day 2 momentum clearly shifting towards the winner. May the best man win.

Harsh Jain (Exhibitor/Distributor: Sanman Group)

Both Shivaay and Ae Dil Hai Mushkil will open well at the Box Office as they appeal to two different sets of audiences. The pre-release reports about both are pretty positive. However, it is the audience word-of-mouth which matters the most. In terms of opening, the multiplexes will favour Karan Johar's film whereas Shivaay will be the favourite for lovers of action films.

Catch Predicts:

Both Shivaay and Ae Dil Hai Mushkil should get a reasonable start at the Box Office and there won't be much of a difference in terms of opening day business. The better film will take a clear lead from the second day and reap the benefits of the festive season.

Opening Day:

Shivaay: Rs 12 crore

Ae Dil Hai Mushkil: Rs 13 crore