This Diwali will witness the Box Office battle between Shivaay and Ae Dil Hai Mushkil. Unlike most Bollywood clashes, things have been pretty ugly this time between Ajay Devgn and Karan Johar, as they have been indulging in a war of words, so to speak.
While Shivaay is an action drama which will appeal to the masses, Ae Dil Hai Mushkil is a quintessential romantic film catered towards the multiplex audience. Ahead of the films' release, Catch interacted with trade experts who spoke about their expectations from the much- anticipated Diwali releases.
Girish Johar (Film and Trade Business Expert):
The multiplex audience as well as the youth are more attracted towards Ae Dil Hai Mushkil because of the music and the very contemporary, youthful feel of the film. The songs have been patronised by the youth too.
For the masses and the general family audience, I believe Shivaay is a very good bet and they would want to watch something like this. It is a complete action film with a good scale. Barring 10% up and down, they are evenly poised to open well. It is a very unique thing because both films release during the pre-Diwali weekend. The film with better word-of-mouth will take over from Saturday and reap the benefits of the holiday season.
Amul Mohan (Editor - Super Cinema Trade Magazine)