Kya Kool Hai Hum 3 raked in Rs 8.15 crore on its opening day at the Box Office.
Many in the trade expected Kya Kool Hai Hum 3 to record better openings than Airlift - considering the genre of both films.
As reviews and audience word of mouth spread towards the latter half of the day, the collections of Airlift witnessed an upward trend, while that of Kya Kool Hai Hum 3 failed to show any substantial growth.
The film is performing well at the mass centres. However, the reviews and word of mouth of the film has been on the negative side. Kya Kool Hai Hum 3 is sure to witness a minor drop in collections today. The kind of jump film witnesses on Sunday will cement the audience perception of the film.
Kya Kool Hai Hum 3 has collected a little more than the second instalment of Kya Kool Hai Hum franchise - which raked in around Rs 6.75 crore on its opening day in 2012.