After winning Turkey's national beauty pageant (Miss Turkey 2017), Itir Esen was forced to hand back her crown for over a Tweet relating to the failed coup which was deemed offensive.
The 18-years-old won the crown during a ceremony in Istanbul on Thursday night and later she was going to represent the country in the Miss World competition in China.
In her tweet that later triggered controversy she has compared her blood shed in her menstrual cycle with that of the 249 people who lost their lives during the failed coup.
Later, the organisers discovered the Tweet controversial and "unacceptable" that was sent around the first anniversary of the July 15, 2016 coup attempt aimed at ousting President Recep Tayyip Erdogan.
"I am having my period this morning to celebrate the July 15 martyrs' day. I am celebrating the day by bleeding on behalf of our martyrs' blood," she wrote.
The organisers of th show said that they had seen the tweet after the beauty contest's results were announced and had to hold an hours-long meeting to verify the post.
The verification of the post was confirmed by the Can Sandikcioglu, head of Miss Turkey.
“The Miss Turkey organisation, whose objective is to promote Turkey in the world and to contribute to its image, cannot accept such a post,” he announced.