With the latest addition to its product portfolio, Motorola Mobility LLC believes that its customers go for user-friendly experience and trustworthiness, rather than merely on product specifications and pricing.
This is reflected in the features of the all new Moto E4 and E4 Plus, the two new devices under the flagship, which were launched earlier today.
"Our customers look for more trustworthy brands that can enhance their experience, as this supersedes the weightage given to product features and pricing. With the two new phones, we have tried to cover most categories of buyer," Sudhin Mathur - Managing Director India, Motorola Mobility told ANI.
While battery and crystal-clear display remain at the crux of their products, the two new variants come with a fingerprint sensor for easy access and enhanced security.
Both phones have also been upgraded to a metal finish, thus giving it a sleeker look. Additionally, the two models also support Android 7.1.1, Nougat.
The Moto E4 is built in with a 12.7cm (5") HD display. It supports 16 GB internal memory and expandable storage of upto 128GB. The phone is powered by a 2,800 mAH battery, which helps the device function for a whole day with a single charge.
The Moto E4 features an 8MP autofocus camera, and a 5 MP front camera, built in with flash, which allows low-light photography.
Priced at Rs. 8,999, this phone is available in two colours -Black and Blush Gold.
On the other hand, the Moto E4 Plus comes with 13.97 cm (5.5") HD display. Powered by a 5000 mAh battery, users can operate the phone for up to 48 hours. It also comes with a 10W rapid charger, which powers up the device within minutes of charging. Also, with the Moto Display feature, users can check and respond to notifications from the screen itself, without unlocking the phone.
The phone is built in with a MT6737 quad-core processor (1.3GHz) and supports 2GB RAM and 32 GB internal memory, expandable via a dedicated MicroSD Card slot to 128GB.
This dual SIM phone features a 13MP autofocus rear camera and a 5MP front camera with flash, once again enabling low-light photography.
Priced at Rs. 9,999, the Moto E4 Plus will be available in Gray and Gold, with a new 'Indigo Blue' limited edition device slated to be launched later in the year.
The marketing channels for the two phones are distinct, with an objective of catering to all categories of buyers. While the Moto E4 is available across retail stores, the Moto E4 Plus will be available exclusively on Flipkart from 11.59 p.m. onwards on Wednesday.
"We are looking at both channels of distribution so that we can cater to a wide variety of audiences. This would further help in strengthening our distribution channels. Also, consumers can have both a look and feel, as well as directly order the device, depending on the price band and specifications they are looking for," Anuj Sharma, Product Marketing Head, Motorola Mobility, told ANI.